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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or email Amanda Francis


News

  There have been some rather negative stats of late from the AAR in relation to the decline of new business pitches. Looking at their chart below, you could be forgiven for wailing “We’re all doomed” before retreating into a corner of self-pity and waiting for the world to end. However, our experience so far … Read More

  Reading Andy Jex’s article in Campaign this week really struck a chord with me. The gist of it was that you shouldn’t ignore “the quiet ones” in your agency, given that people in the marketing and advertising industry are often expected to be (or maybe stereotyped) as extroverts. When it comes to sales, the … Read More

  Unless you have been hiding in a cave for the last few months with no access to any kind of media you will realise that, after tomorrow, we will finally have the decision about our future within the EU (or not). Yes, I honestly do grasp the magnitude of the referendum but I just … Read More

  With over 30 years experience at the sharp end of business development, we have seen the good, the bad and the ugly when it comes to agencies trying to win new accounts. Here are 5 new business clangers that are best avoided in your quest to pick up new clients. 1.  Over promise to … Read More

  I spend a lot of my working life meeting agencies of all sizes, disciplines, profiles and locations. Before these meetings are arranged, our sales team quite often hear the phrase “We don’t need any help with new business” when making an initial approach to an agency. This is sometimes from an in-house New Business … Read More

I was recently one of three guest speakers at Social Media Week, running a session entitled How to build a £1m agency. Constant Contact, a co sponsor of the event, subsequently asked me to run an extended version of this to their partners, with a focus on helping them build their small marketing businesses. The core … Read More

I saw a great graphic doing the rounds on Facebook yesterday which visualised the different search terms Google’s autofill might select, depending on whether you started your search with ‘how can u…’ or ‘how can an individual…’. Both phrases have the same meaning and yet Google associated the abbreviated ‘u’ with searches for rather unpleasant … Read More

  It’s that time of the year again. Pantomime villains are created for their 15 minutes of fame, strategic alliances are formed in Machiavellian plans and team mates are ruthlessly knifed in the back. Well, figuratively speaking at least. Yes, it’s the new series of The Apprentice. Being a very long-time employee of Alchemis I … Read More

I was kindly asked by our friends at Page and Page, who did our fabulous recent rebrand and website, to the Drum Dream Awards on Monday night. They were one of 3 shortlisted in the Publications Offline category and although they didn’t win, they were very proud to be shortlisted, especially as they’ve only been going … Read More

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