An obvious question for anyone considering investing in new business right now would be “can we get in front of potential new clients and win business in the current Covid climate?” Yes you can! (to paraphrase the best US President in the last 10 years). It’s been a very strange 6 months in the world … Read More

The recent Back-To-Work Survey by Campaign is a pretty interesting read. It shows that the overwhelming majority of the largest UK agencies do not intend to reduce their office space as a result of Covid-19 and a couple of the main reasons for this struck a chord with me. One viewpoint from the survey was … Read More

As we hit the 6 month mark since lockdown was first introduced in the UK and with a second wave of the virus looking inevitable, what are the threats to new business and how can agencies mitigate these? Back in March and April the pandemic caused an unprecedented shock to the economy. It would be … Read More

In June and July, Alchemis undertook a comprehensive survey to help understand how marketing plans across a whole range of companies and brands in the UK were being affected by the pandemic. We gathered detailed feedback from hundreds of marketing decision makers from a range of B2B and consumer market sectors. In addition, we carried … Read More

We are currently living in unprecedented times. Covid-19 has caused the worst economic dip for at least a century and the effects of this disruption are being felt across the entire planet. For some agency owners, this difficult environment may have them thinking that the best thing to do is focus solely on their existing … Read More

In the world of marketing and creative agencies, it would be a fair assumption to say that a decent sized client account will likely have a significant price tag attached to it. Typically, we would expect most clients of the agencies we work with to spend anywhere between £30K-£150K a year each. And whilst the … Read More

If you type the phrase “lead generation agency” into Google, you may (or may not) be surprised to find that you get 312 million results. That’s a lot of data to sift through by anyone’s standard (except maybe Google itself). So what do we mean by lead generation? The spectrum here is pretty vast, but … Read More

Working life has been turned upside down by the COVID-19 pandemic. Cabinet meetings by Zoom, TV presenters broadcasting from their kitchens – no one is untouched. Even the tribe of working from home (WFH) veterans have had to adapt to the many new challenges – juggling home schooling, no coffee shop to break the day … Read More

Here are a few observations to help you optimise your approach to business development in the current climate. Firstly, it’s really important that we all adhere to government advice and avoid unnecessary face to face contact as a priority. One obvious solution to this is to set up video calls, Zoom meetings etc. An approach … Read More

“At the end of a storm there’s a golden sky and the silver song of a lark”   It’s what we do now that will get agencies through this storm – leadership, proactivity, adaptation and innovation are key, but more importantly collaboration and community. For most, that golden sky seems a long way off, and … Read More