Effective new business and sales campaigns are often a challenge. In the UK’s crowded, hyper-competitive market place how can you cut through the noise and reach the right clients? What is the best way to engage and convert them to drive predictable revenues for your business? How can you fast track all of this to … Read More

Well here we are in a new decade! I hope you are all feeling bright-eyed and bushy tailed after a significant period of relaxation over the Christmas break? And as is tradition at the start of a new year, I trust you all made some achievable resolutions to improve your lives in 2020? I made … Read More

Business is a busy world. There are so many intricate pieces of the puzzle for success and many of these factors we can’t control easily. However, for those that we can, we need to control well… especially when it comes to new business! In some instances new business can be a fast and cheap environment, … Read More

It seems slightly egomaniacal to write about your own event, but I am going to anyway… it was our inaugural one after all! The focus was on the only 5 ways to grow your agency. However, I want to focus on number one. This was all about the value of your proposition. What does your … Read More

I attended Alchemis’ first breakfast workshop ‘The only 5 ways to grow your agency’ which looked at how to deliver more effective new business and sales campaigns, held at the Covent Garden Hotel. An eclectic mix of 24 creative, digital, PR and integrated agencies came together to network, share industry expertise and insights with their … Read More

A news story in the paper last week was encouraging the electorate to vote. At the time, Boris was romping ahead in the polls and looked certain to win the majority he craves. However, the article highlighted the danger of electoral complacency, both on the part of the Conservative party, but also for the voters. … Read More

Effective new business and sales campaigns are often a challenge. In the UK’s crowded, hyper-competitive market place how can you cut through the noise and reach the right clients? What is the best way to engage and convert them to drive predictable revenues for your business? How can you fast track all of this to … Read More

It’s dark for well over an hour before I leave the office. Our local in Soho, The Spice of Life, seems a lot busier than usual with jovial office workers – even on a cold Monday night – as I pop in and wait for the worst of the rush hour crowds to ease before … Read More

Over the next few weeks I will be diving into 12 years of data to share some of our insights into the questions we are most often asked by clients. We could go back further still but 12 years gives us: • 2 million calls • 280,000 decision maker conversations Which is a pretty robust … Read More

Some recent research conducted by Verint Systems in partnership with Opinium Research has revealed a rather distressing trend that suggests both customer loyalty and retention rates are declining. This is based on a sample size of 34,000 consumers worldwide, so by no means an insignificant study. Apparently two thirds of those surveyed are more likely … Read More