News & Insights

See below for the news and views from Alchemis.

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Opinion

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by Rob Anning

New Business – why it’s good to talk.

Does anyone else of a certain age have a nostalgic affection for TV adverts from the 80s and 90s? For someone like me, who has been “39” for the last 11 birthdays, I do miss some of the classic ads…

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Top Tips

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by Rob Anning

Lead vs. prospect vs. sales opportunity: What’s the difference?

Leads, prospects and sales opportunities are often confused with each other, but they all mean something quite different, as becomes clear when you know how they all work together as necessary parts of the overall sales process. What is a…

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Opinion

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by Rob Anning

The Absence of Intelligence in AI New Business Targeting

If you’ve read many of my previous blogs, you may be aware of my belief that cold B2B new business targeting takes a fair amount of time and effort. Particularly if the service you’re selling will cost the buyer tens…

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Top Tips

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by George Thomas-Corr

Top 10 tips on asking effective questions in new business meetings

As you will no doubt be aware by the very fact you have landed on this page, Alchemis is a new business agency. We help our clients however we can to achieve their business growth objectives and this includes helping…

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Top Tips

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by Rob Anning

What’s the difference between sales and marketing?

Sales and marketing are the two major components needed to run a successful business. Both work together with the aim of finding, attracting and retaining customers for a company. Yet while both sales and marketing are integral features of this…

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Opinion

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by Rob Anning

The Christmas Effect On New Business Prospecting

Having been at Alchemis for almost 22 years now, I feel I can say with some level of confidence that I know a thing or two about how the company operates (what with that being my actual day job) and…

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