It’s the age-old cliché – quality over quantity. In fact, it’s an analogy that can be applied to most walks of life, not least in the lead generation game. Perhaps more accurately, it’s important to achieve a balance when it comes to the quantity and quality of leads into a business. Traditional, perhaps more dated, … Read More

Cold calling continues to be a topic that divides opinion. For us, it forms the core element of our lead generation activity. However, it’s a concept that is often misunderstood, and one whereby a number of people still don’t fully understand the facts. One of the fundamental areas of misunderstanding, is how cold calling has … Read More

Relationship management is one of the most important aspects of any client-agency partnership. A clear line of communication, combined with transparency, honesty and mutual goals are essential if the agreement is to be a successful one, and any new business targets will be achieved. Whilst results are important, an overall understanding and a willingness to learn … Read More

How do I increase my agency revenue? It’s one questions that gets banded about a lot. Often we hear that the goal of creative, communications or digital agencies is to power through the £1m revenue ceiling and that is a key reason that they are investing in new business to drive that growth. Once through … Read More

What really matters to B2B customers? It is not always just about the rational in the buying process. People buying agency services may have a range of conscious and subconscious triggers and playing to these may give your agency the edge over another. But what are these and do B2B decisions really go through a … Read More

There are a couple of frequently used adages that anyone in the commercial world will be familiar with: Time is money. You have to speculate to accumulate. Both are proved true time and again. However, linking both together would form what I like to call “The New Business Paradox.” (Note to self – register that … Read More

It’s the Holy Grail.   Phoning someone just at the point they are reviewing or may be considering a new agency or indeed using an agency for the first time. If someone tells you that they can accurately predict this, take it with a pinch of salt or at least question their methodology or criteria. … Read More

A lot of agencies we meet are often concerned about how to open up a cold new business meeting and how to close it effectively. They are most comfortable once the meeting is up and running and they can show and talk through their case studies, but find the beginning and the end problematic. As … Read More

What is a good value proposition? Our role in new business development is to help our clients define just that. It doesn’t matter if you are a creative, digital, research or any kind of agency, competition for business is rife and any prospective buyer of your services needs to be able to quickly identify the … Read More

As anyone who may have read any previous blogs of mine might gather, I’ve been at Alchemis for a VERY long time. But prior to that – in the final 6 years of the last millennium in fact – I had a somewhat different role. I used to work in contract publishing. Not just any … Read More