This is a guest blog from our friends at WordUp who provide a range of content marketing and copywriting services for agencies. The past few years have seen brands embrace content marketing like a long lost twin, and they don’t look like letting go anytime soon. Agencies on the other hand continue devoting great effort … Read More

How will GDPR affect your agency’s new business efforts? Like it or not, the new GDPR regulations are just a few months away now. Unless you’ve been living in a cave it is almost impossible to avoid the constant bombardment of information and advice from all directions about what your business needs to do to … Read More

If you’re thinking of running your own events to generate new business, here are a few key tips to consider before starting. Successful events can build your profile, provide great content, as well as acquire new clients. Luckily, Alchemis can help you with all of them! Purpose – you need to be very clear from … Read More

The latest IPA Bellwether report makes for an interesting read, about UK marketers’ digital budgets increasing at their highest rate in a decade. All this sounds encouraging on the surface, but is tempered by words of caution from industry luminaries. It’s certainly relevant and interesting for the range of digital agencies that we help with … Read More

I’ve just celebrated my two year anniversary at Alchemis, a Business Development Agency specialising in the marketing and creative sectors. For me this is a great personal achievement, as anyone who has worked in a sales or new business environment will know that two years in a sales role is practically the equivalent of lawyer … Read More

In the “good old days” before the internet and when you could leave your front door open and nobody would rob you, you might have been forgiven for thinking that large companies with their fancy brands based in Central London wouldn’t ever consider working with a regional agency in somewhere like Bristol, Birmingham or Sheffield. There … Read More

Following my appearance as a speaker at Social Media Week’s event last year on How To Build a £1 Million Agency, I wrote a blog outlining 10 core principles to follow to help you fulfil this. These are simple tips that can be applied to a range of growth objectives for your agency. Specifically they are … Read More

  There have been some rather negative stats of late from the AAR in relation to the decline of new business pitches. Looking at their chart below, you could be forgiven for wailing “We’re all doomed” before retreating into a corner of self-pity and waiting for the world to end. However, our experience so far … Read More

  Reading Andy Jex’s article in Campaign this week really struck a chord with me. The gist of it was that you shouldn’t ignore “the quiet ones” in your agency, given that people in the marketing and advertising industry are often expected to be (or maybe stereotyped) as extroverts. When it comes to sales, the … Read More

  Unless you have been hiding in a cave for the last few months with no access to any kind of media you will realise that, after tomorrow, we will finally have the decision about our future within the EU (or not). Yes, I honestly do grasp the magnitude of the referendum but I just … Read More