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+44 (0)20 7836 3678
How we do it.
To achieve the best results for your agency, we put together the right team and a precise strategy, backed by the best data and insight. We take your proposition to the appropriate audience, constantly listening to the market, reviewing and learning. This enables us to direct and evolve activity, keeping your messaging fresh and relevant.
Every agency is different in their requirements for new business.
We offer a range of services depending on your needs. You may just require lead generation or you may need wider support with proposition development, collateral and new business strategy. Whatever stage your agency is at, we can help.
To deliver the best results, we work as an integral part of your team. We spend time selecting the right Account Manager for your style, culture and approach. Your Account Manager will work closely with an Account Director and have access to our full range of resources and campaign support team for compiling research, data, and competitor analysis. We will be very clear with KPIs and expectations.
Strategy delivered as part of a campaign.
Whilst integral to all our new business campaigns, strategy can also be offered as a standalone service if you already have an in-house resource for outbound prospecting.
We begin by researching and understanding your strengths and areas of expertise. Using campaign specific positioning and competition analysis we develop an outreach proposition and strategy which includes targets, objectives and measurable milestones.
Outreach backed by the best technology.
Our prospect outreach is not a scattergun approach, but carefully targeted and supported by the best technology. It focuses on people you want to work with and builds real, meaningful business to business relationships designed to help grow and evolve your agency. Our approach is human and personable, always bespoke, and targeted to focus on your specific requirements using the following:
Phone – a very underrated tool, but the most powerful. The only way to really identify if a prospect is right for your agency.
Email – utilised to support our phone activity, but is always bespoke and targeted, often based on conversations we have already had.
Social – we utilise these channels for leads and outreach.
Events – we can attend events and provide the support for lead follow-up from events.
Our people are at the heart of it all.
Our highly talented team have a full understanding of the challenges and nuances involved with agency new business. They cover a broad range of age and experience, but linking them all is a proven track record of business development in a B2B environment, often agency side. They identify the right decision maker and engage them via intelligent interactions, maintaining contact and nurturing them through to live opportunities and wins.
Process based on a simple model of Quantity, Quality and Direction.
New business requires a rigorous and logical process and needs to be continuous. It’s about establishing a proper sales funnel with the right balance of fresh outreach and nurturing based on a simple model of quantity, quality and direction, all of which combine to deliver something we call campaign equity.
Discover: First we learn all about you, your strengths, areas of expertise and specialisations.
Plan: We develop a proposition and strategy that includes direction and expected outcomes to build campaign equity.
Deliver: Our Account Managers use our database and additional tools to make targeted approaches to key decision makers at companies you want to work with.
Review: KPIs are monitored to ensure that objectives are being achieved and adjusted if necessary.
Our Services
Curious about how we can help your business?
As marketing and communications agency specialists for over 35 years, we understand all agency disciplines and each market sector. We can help you grow if your company provides any service that would fit under a marketing, communications, creative, research or digital banner.
