To achieve the best results for your agency, we put together the right team and a precise strategy, backed by the best data and insight. We take your proposition to the appropriate audience, constantly listening to the market, reviewing and learning. This enables us to direct and evolve activity, keeping your messaging fresh and relevant.
We offer a range of services depending on your needs. You may just require lead generation or you may need wider support with proposition development, collateral and new business strategy. Whatever stage your agency is at, we can help.
To deliver the best results, we work as an integral part of your team. We spend time selecting the right Account Manager for your style, culture and approach. Your Account Manager will work closely with an Account Director and have access to our full range of resources and campaign support team for compiling research, data, and competitor analysis. We will be very clear with KPIs and expectations.
Whilst integral to all our new business campaigns, strategy can also be offered as a standalone service if you already have an in-house resource for outbound prospecting.
We begin by researching and understanding your strengths and areas of expertise. Using campaign specific positioning and competition analysis we develop an outreach proposition and strategy which includes targets, objectives and measurable milestones.
Our prospect outreach is not a scattergun approach, but carefully targeted and supported by the best technology. It focuses on people you want to work with and builds real, meaningful business to business relationships designed to help grow and evolve your agency. Our approach is human and personable, always bespoke, and targeted to focus on your specific requirements using the following:
Phone – a very underrated tool, but the most powerful. The only way to really identify if a prospect is right for your agency.
Email – utilised to support our phone activity, but is always bespoke and targeted, often based on conversations we have already had.
Social – we utilise these channels for leads and outreach.
Events – we can attend events and provide the support for lead follow-up from events.
Our highly talented team have a full understanding of the challenges and nuances involved with agency new business. They cover a broad range of age and experience, but linking them all is a proven track record of business development in a B2B environment, often agency side. They identify the right decision maker and engage them via intelligent interactions, maintaining contact and nurturing them through to live opportunities and wins.
New business requires a rigorous and logical process and needs to be continuous. It’s about establishing a proper sales funnel with the right balance of fresh outreach and nurturing based on a simple model of quantity, quality and direction, all of which combine to deliver something we call campaign equity.
Discover: First we learn all about you, your strengths, areas of expertise and specialisations.
Plan: We develop a proposition and strategy that includes direction and expected outcomes to build campaign equity.
Deliver: Our Account Managers use our database and additional tools to make targeted approaches to key decision makers at companies you want to work with.
Review: KPIs are monitored to ensure that objectives are being achieved and adjusted if necessary.
We use our own proprietary platform and database, combined with a range of external sources to ensure intuitive, insight driven targeting and data selection.
Initial outreach via highly targeted phone calls. Real, in-person conversations remain the only way to identify if a prospect is right for your agency growth and development.
Email is used to support our phone outreach. Any approach via this channel is always bespoke and targeted and we can help develop content.
Either as a standalone service or as part of a campaign we can support clients with competitor analysis, positioning and proposition development.
We use social media, primarily LinkedIn to support and amplify our lead generation activities as well as helping our clients promote any content.
Finding the right prospects is critical. We can offer desk and phone research to source the right leads for you or to help with proposition development.
We offer support and training for clients and internal teams for both lead generation and new business meeting preparation and management.
As marketing and communications agency specialists for over 35 years, we understand all agency disciplines and each market sector. We can help you grow if your company provides any service that would fit under a marketing, communications, creative, research or digital banner.