Real time feedback – we’ve been doing it for over 30 years!

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by jim-piper

Over the last 15 years or so, the capacity for big brands to focus their efforts in the digital world and use social media to gather quick feedback has enabled them to adapt campaigns in real time. Indeed, some research agencies have developed specific products and services to cover this responsive research channel. These tools have been great for large brands in terms of consumer involvement and engagement as well as campaign management.

Social media has been one of the fastest growing mediums for achieving that end result over the last decade or so, but actually speaking to consumers or potential consumers for your brand/proposition has been a successful and often underrated and/or under utilised tool for years.

The phone is not just about slick sales people chalking numbers on a white board. It is about using each and every call and conversation to learn more about your market and how your offer is perceived. Alchemis has been doing this successfully for the past 30+ years. OK, the brands we represent are marketing agencies and not large consumer brands, but what we are able to do through actually speaking to people is gather a true response to a proposition on behalf of our clients. Based on the feedback we provide, we are able to work with our clients to adapt or focus on part of their offer as well as test new propositions.

We collect some incredible valuable quantitative data through our bespoke software. This, combined with the qualitative insights gathered by their Account Manager, is the added value our clients buy into when choosing Alchemis to deliver an effective business development campaign on their behalf.