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Working alongside an in-house business development department to support, train and deliver new business for an SEO agency
Client profile
- Small to mid-sized agency
- SEO & PPC specialist
- Regional
- Campaign started October 2014
Challenge & Activity
We were originally briefed to work for six months whilst the agency recruited internally to fill a new business role, which was their initial preferred option. Alchemis were a short-term solution allowing new business activity to commence immediately whilst they went through the selection and recruitment process. However, based on the results in the first six months and beyond, Alchemis was retained for the next four and a half years.
The campaign objectives adapted over time to remain in line with the agency’s strategy, but were initially:
- To develop a broader range of clients
- To increase the average spend of clients
They are realistic in their expectations and they follow a process that works. The account management is excellent – we get a full and thorough report on a monthly basis. Furthermore, our Account Manager is always on hand, every day, to answer any questions or queries we have.
Their approach is methodical, pragmatic and it works.
New Business Director
