Targeting FMCG Brands With A New Proposition

Client Profile

  • Integrated brand activation agency, driven by insight
  • Campaign commenced October 2020

Challenge & Activity

The brief was threefold.

  • How can we generate qualified leads and opportunities during a pandemic?
  • Can Alchemis deliver positive interactions where other agencies had struggled?
  • Can we deliver a new proposition to a defined target market?

In conjunction with the client, we developed a proposition and story around their proprietary tool and the relationship they had developed with a leading university regarding behavioural science. Focusing on one key insight tool, we built refined target lists, primarily focused on FMCG, from which we identified the key challenger companies and brands within each category.

The approach was primarily via phone, combined with highly targeted and personalised emails

Following the success within FMCG we are now supporting KHWS’ drive into new sectors, leveraging their insight processes and expertise to  develop new opportunities across different markets.


positive interactions with prospects



of meeting target achieved

Opportunities delivered with…

Alchemis took the time to interrogate and understand how to sell our value proposition to a targeted list of prospects. Their diligence in building the initial relationships is backed up by a comprehensive database that makes them stand out from other consultancies we have used in the past.

Managing Director


See More Case Studies

See all