Challenge & Activity
The brief was threefold.
In conjunction with the client, we developed a proposition and story around their proprietary tool and the relationship they had developed with a leading university regarding behavioural science. Focusing on one key insight tool, we built refined target lists, primarily focused on FMCG, from which we identified the key challenger companies and brands within each category.
The approach was primarily via phone, combined with highly targeted and personalised emails
Following the success within FMCG we are now supporting KHWS’ drive into new sectors, leveraging their insight processes and expertise to develop new opportunities across different markets.
positive interactions with prospects
of meeting target achieved
Alchemis took the time to interrogate and understand how to sell our value proposition to a targeted list of prospects. Their diligence in building the initial relationships is backed up by a comprehensive database that makes them stand out from other consultancies we have used in the past.