The Power of the Phone as a New Business Tool

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by georgetc

For years, many agencies have prioritised a ‘content-led approach’ for building relationships, often resorting to mass cold emails and LinkedIn messages. However, our experience has shown that picking up the phone remains the most effective way to initiate meaningful conversations with potential clients.

The power of phone calls lies in:

• Building genuine connections

• Addressing concerns promptly

• Receiving real-time feedback and reactions

• Allowing for a natural conversation flow

While digital channels serve well for awareness and information dissemination, the personal touch of a well-timed phone call surpasses automated messages or social media posts. Countless partnerships have blossomed from simple conversations initiated over the phone, showcasing the unmatched potential of this traditional yet impactful tool.

At Alchemis, we believe in combining traditional methods with modern approaches.

And the phone remains our go-to tool for opening doors and creating those first meaningful connections.

Want better results for your agency? Stop hiding behind screens and start dialling. The most valuable partnerships often begin with a simple “Hello.”