The Myth of “We’ll Start Biz Dev Later”

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by rob

As we are in the penultimate week before the Christmas close-down, we know it’s a distinct possibility that your agency may be more focused on putting fallen baubles back onto the office tree than ramping up your new business plans.
 
However, waiting until “things calm down” in Q1 is the fastest way to cap your year’s growth.
 
January to March is a key time for marketing decision-makers to:
 
•    Approve budgets
•    Scope new initiatives
•    Draw up shortlists for agencies they may want to work with in 2026.
 
To ensure you get ahead of your competitors, you shouldn’t delay new business outreach until the spring. Buyers already have partners in mind by that point and you may be left competing for leftovers or rushed projects.
 
New business wins are unlikely to fall into your lap the minute outreach starts—it can take months to build a solid pipeline.
 
With this in mind, Alchemis can help you hit the ground running in in the new year with a whole range of new business solutions tailored to your agency’s needs.

Please get in touch with us if you would like to discuss any of your new business plans or challenges for the 2026.

Wishing all our readers a very merry Christmas and best wishes for a prosperous new year.