So what of all
the animals?

They're a simple metaphor to help us talk about human traits, behaviours and interactions.

The animals represent the personas of prospects we target.

The intention is to illustrate the wide range of human personalities and how these affect buying decisions. We interact closely with a large number of decision makers during any outreach programme. By understanding their human traits through intelligent conversations and questioning, we can identify not only good new business opportunities, but also those that could be a waste of time. We don't want to put you in front of a Sloth who lacks the energy or drive to move agencies, or a Raccoon who's just out to steal your ideas.

However, over time the animals have come to mean much more.

We bring parties together to spark new business relationships.

They may be unexpected but symbiotic relationships, such as the rhinoceros and the bird. They might relate to our clients or the varied approaches of our individual Account Managers. We spend time selecting the right Account Manager for your style, culture and agency approach. That's why we have a range of personality types among our business development team to ensure we get the right 'animal' to represent you.

The animals might also relate to the stage your agency is at, or your new business ethos.

Are you a meerkat, urgently looking for any quick opportunity, or maybe a swan looking for longer-term, higher value business relationships?

We are very much in a people business, and new business is all about building relationships with new people. To do that you need to understand personas. For that reason proper, meaningful human interaction with prospects is so critical. The animal analogies help with those interactions.

At Alchemis, our approach to new business is human and personable.

We understand people and empathise with their business challenges which underpins our approach to agency new business. This, combined with rigorous process, monitoring and delivery, is the driving force behind our clients' success.

So what of all the animals?