The intention is to illustrate the wide range of human personalities and how these affect buying decisions. We interact closely with a large number of decision makers during any outreach programme. By understanding their human traits through intelligent conversations and questioning, we can identify not only good new business opportunities, but also those that could be a waste of time. We don't want to put you in front of a Sloth who lacks the energy or drive to move agencies, or a Raccoon who's just out to steal your ideas.
They may be unexpected but symbiotic relationships, such as the rhinoceros and the bird. They might relate to our clients or the varied approaches of our individual Account Managers. We spend time selecting the right Account Manager for your style, culture and agency approach. That's why we have a range of personality types among our business development team to ensure we get the right 'animal' to represent you.
We are very much in a people business, and new business is all about building relationships with new people. To do that you need to understand personas. For that reason proper, meaningful human interaction with prospects is so critical. The animal analogies help with those interactions.
We understand people and empathise with their business challenges which underpins our approach to agency new business. This, combined with rigorous process, monitoring and delivery, is the driving force behind our clients' success.