Marketing trends agencies should be using to attract new business

In a business so dependent on innovation and a constant stream of new ideas, it’s crucial that marketing agencies adapt and incorporate the best of them into their own marketing plans if they want to stand out from the crowd. Here are five that could make a difference:

5 marketing trends for attracting new business

AI-powered personalisation

How to create more targeted, engaging, and effective campaigns? One highly effective way is by leveraging the power of AI algorithms to analyse customer data such as browsing history, buying preferences and interests to create a more detailed picture of buyer behaviour.

This way agencies can personalise product recommendations, suggest products based on past purchases, browsing history and wish lists to build more personalised, targeted, engaging, and effective campaigns that enhance the customer’s overall shopping experience. 

AI algorithms can also optimise ad targeting, personalise email marketing content and subject lines, besides tailoring website experiences for each individual, leading to more successful campaigns. 

Video content

Platforms such as TikTok and Instagram Reels are awash with all manner of popular, trending short-form video content that engages with users through a variety of creative tools like music, effects, and editing features. 

This is another excellent way for agencies to drive engagement and increase brand awareness.  

Creating your own video content can showcase your agency’s personality, values, and culture through behind-the-scenes glimpses, employee testimonials and engaging stories. You could utilise popular sounds and hashtags to increase visibility and reach. Or even adapt trending challenges to fit your agency’s style and message. 

Be sure to use high-quality content to ensure your videos are visually appealing and well-produced. In particular, pay attention to lighting, audio and editing. 

Employee generated content

Employee generated content? It’s a genuinely authentic way to promote the agency and your clients.

Video content created by your own employees acting as brand advocates can effectively showcase your company culture and values from their unique perspectives. 

Another benefit is that it’s easier for an audience to relate to employee generated content because of its more realistic and believable vibe.

What kind of material could feature? Anything from behind-the-scenes photos or videos of your workplace, and employee testimonials about their work or the company, to employees demonstrating their expertise.

Data-driven decision making

Everything is data, but what is data for? In marketing terms it provides us with specific information that can help us make more informed, effective and strategic decisions.

Gathering relevant data from sources such as website analytics, CRM is an invaluable strategy for recognising trends, predicting outcomes and refining strategies in today’s competitive landscape. 

Data-driven insights can improve customer targeting and satisfaction by identifying their needs and preferences. 

Effective and continuous data collection is also a vital tool to identify areas for improvement, streamline processes, cut costs and increase efficiency. 

For all of these reasons, agencies absolutely must embrace data analytics. 

Sustainable & ethical marketing

Growing consumer demand for eco-conscious brands and transparent practices has made sustainability and ethics a crucial factor in marketing strategies.

This trend means that traditional marketing can no longer be driven by short-term sales, and marketers must consider the long-term impact on society and the planet, and focus more on products that conserve resources and commit to minimising environmental harm.

Increasingly, consumers are choosing brands that demonstrate their support for sustainability, and agencies must integrate sustainability and ethics into their marketing strategy, whilst helping clients implement sustainable marketing strategies.

Drive new business with Alchemis

With over 100 years’ collective experience in developing new business campaigns for agencies, Alchemis know how important a solid pipeline of prospects and opportunities is for planning as well as future growth.

This is where we can help. If your company works within any aspect of the marketing or creative communications industry and you would like to find out how Alchemis can support your new business efforts, please fill in our form or email Jim@alchemis.co.uk or Davidn@alchemis.co.uk.