The benefits of a new business push now to sure up your agency for 2026

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by georgetc

As we start the final month of Q3, 2026 is starting to loom into view for many businesses.

Both the UK and the global economy still seem to be teetering on a level of uncertainty, but here are some simple reasons that the coming months are a critical period for boosting your new business efforts.

Benefits of a new business push

• We know, from our 40 years experience at the forefront of providing business development support to agencies across the entire creative and marketing spectrum, that the number of briefs and pitches given out spike in the autumn.

• We also know that those agencies going into the new calendar year, as well as the new financial year a few months later, with a solid pipeline of new business prospects are more likely to convert them sooner than those trying to win new clients from a standing start. A retained client you win in January will generate more overall revenue in 2026 than if you win them midway through the year because you would be billing them for 12 months instead of 6.

• Putting the groundwork in now leads to both short term opportunities and medium to long term stability, with leads coming to fruition as they pass through the sales funnel.

• If agencies wait until January, they’ll risk missing out on the early waves of client budget allocations and strategic planning for fiscal year 2026.

• Proactive agencies can build resilience through diversified client pipelines, rather than waiting reactively for an opportunity to fall into their lap.

• Staff costs are climbing and burnout remains an issue. However, a growing new-business pipeline helps fund investments in culture, staffing, and tools—critical for retaining the best talent into 2026.

The best start to 2026

In addition to our always-on new business programmes, Alchemis also offer 4-5 month fixed-term tactical campaigns (starting as early as this month) to help agencies hit the ground running in 2026 with a pipeline of live opportunities.

We work across all marketing, creative and digital disciplines (and often beyond), providing our clients with a robust pipeline of very high quality leads to help them grow their business.

If you would like to find out how Alchemis can support your new business efforts, please get in touch here.