As my first full year as a New Business Manager at Alchemis draws to a close, I pause to reflect, assess and summarise what I have achieved in the last 12 months.
I am pleased with the number and quality of the meetings I have set for my clients, who offer a range of services from mobile apps to full service creative solutions.
However, let us not forget the sole reason that our clients embark on a proactive new business campaign with Alchemis – to win new business.
Whilst the temptation is always there to push for a speculative or credentials based meeting to hit targets, I have approached my calling with the knowledge that we are building a long term relationship with our clients, and that quality will always trump quantity. A client winning business and yielding a good ROI is a happy client, who are much easier to work with and converse with on a weekly basis. Furthermore, I have found that a by-product of clients winning business is that you also win their trust, which means they are willing to go on a few speculative meetings, which can be equally as fruitful, if approached in the right way.
As for 2011, our client base is growing and the marketplace is evolving with the technology available to us. These are exciting, albeit challenging times and I for one am looking forward to 2011 and building on the success of 2010.
Merry Christmas and a prosperous New Year to one and all!