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News & Views from Alchemis

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Understanding B2B Buyer Behaviour (Infographic)

This is an interesting infographic I came across from Software Advice recently, which looks at the best time to to engage B2B buyers based on analysis from six million unique visitors to their site. Their aim was to discover when B2B buyers perform research on the web, when they convert on a website and the best time to contact them by phone. The timing of your sales call is crucial – not just in terms of how quickly you contact them after they visit your site, but also the time of day, time of week and even time of year can have an effect on your conversion rate.

B2B-Buyer-Phone-Web-Channels-Infographic

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