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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or email Amanda Francis


Technology is King for Brand Communication

A friend of mine sent me a YouTube video the other week of a baby pinching and swiping at a magazine, thinking that it was an iPad. Surely people can’t be plonking their kids in front of iPads before they can even speak?

Fast forward a few weeks, and I am in a pub with a group of friends who had brought their babies along. Almost all of them were sat in front of an iPad, easily navigating from app to app with their chubby little fingers. It was amazing to watch. It just goes to show that our future generations are growing with advancing technology.

I read a blog by The Richards Group a few weeks ago around 2013 digital trends, developments in technology and augmented reality, which highlights the future of communication and interaction through technology. The Google glasses may seem a little invasive but this is how technology is advancing, and soon where consumers will be communicating, sharing, reviewing, and making purchases.

In my 6 years working as a new business manager for Alchemis I have seen developments in social media, mobile, and technology that have led to changing the way brands communicate in a big way. Last year 75% of emails were opened, 60% of Facebook posts and 90% of tweets are all conducted from a mobile device. It’s a known fact that there are now more mobile devices in the world that there are televisions. 2013 will undoubtedly be the year of technology for digital marketing and targeted content, yet some of the most reputable brands out there are still dragging their heels in keeping their marketing efforts in line with technical advances. Perhaps they think we all sit around pinching and swiping at magazines?

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