September-November is traditionally the purple patch for new business and September 2010 didn’t disappoint.
We fell just short of the record number of meetings set in August but still recorded a figure that stands as 2nd best in the past few years. More impressive is the number of quality new business meetings our clients attended, which was a year best.
October is already shaping up to be a good month and it will need to be as we have had an influx of new clients coming on board. Any client starting in October is going to get in front of some great companies before Christmas but they will find the real work starts in the New Year. With December being a ‘festive’ month finding a date that works for all parties to meet can be a bit like nailing jelly to a wall so meetings tend to back up in January. Although we try to be sensitive to our client’s need to recover after the Christmas and New Year break I’m afraid most will be returning to work in January to face a busy diary of good prospects with money to spend.
So if you are thinking of making ‘new business’ a resolution for the new year then now is a great time to get the ball rolling.