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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

Pinocchiogate part 2

After taking the trouble of going to court to sue Michael O’Leary for saying that he lied about easyJet’s punctuality rates, Stelios Haji-Ioannou has only gone and published a letter on the easyGroup website threatening to terminate easyJet’s brand license – unless they improve their punctuality rate within 90 days. Perhaps Michael O’Leary can go to the court of appeal with a view to downgrading his “unreserved apology” to maybe “just being a little bit sorry”.

In my last blog, I complained about suffering at the hands of easyJet (and Ryanair) on many occasions over the years. If they haven’t managed to improve punctuality (or customer service) over 10 years, doing it within 90 days could be a tall order.

Therefore I can see an opportunity for a few branding agencies to come up with something punchy and effective to reflect “the brand soon to be formerly known as easyJet’s” ethos.

My initial suggestion would be AreWeThereYetJet. (unfortunately not) but I’m sure that the talented copywriters who enter The Drum magazine’s Chip Shop Awards could come up with a few crackers.

Anyone else got any suggestions?

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