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Paddy Power’s latest stunt to win new business

As an Arsenal supporter, the slump in form of Manchester United serves as a role reversal. Certainly in the past few years, our season tended to be over by early February in terms of silverware opportunities, with the office ribbing from our contingent of “Cockney Mancs” a constant in my ear.

However, no retort I could come up with beats Paddy Power’s latest stunt. I don’t think anything really needs to be written as the image says it all. Just a big hats off to the marketing people at the gambling firm. As the article states, they may not please everyone all of the time, but they know their audience and if this is designed around getting new business, they can certainly have mine.

Good work.

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