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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

New Business – Who Pays Wins?

I echo the views of Martin Hamish of the IPA following the news that Thomas Cook are to demand a ‘signing on fee’ to the lucky agency who wins their business. The word Martin chose was ‘outrageous’ which pretty much reflects the views of most of our clients, who are typically creative, marketing and communications agencies.

This attitude of large brands and advertisers is having a major impact on the agency world and is one of the main reasons why we recommend getting our agencies ‘under the radar’.

This approach avoids the pain, expense and stretched resources of procurement and pitching which frankly most agencies can do without, particularly in this climate.

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