Consider what really sets your business apart from your competitors and what your competitors are doing that you’re not – be really honest, there’s no point in being defensive.
List all the reasons why your agency is suited to the markets that you work in and try to remember what initially attracted you to these markets.
Identify the specific issues that are currently facing the market sectors your clients and prospects work in and showcase how you have helped your clients tackle these challenges.
List all the objections you have encountered in your efforts to win new clients and develop a pre-emptive strategy to overcome these.
Use your intuition and empirical evidence in equal measures to help you decide how you can best evolve into the agency you have always wanted to be.
