If you can’t be a banker then it looks like social media is the place to be.
A recent survey from a digital recruitment agency which analyzed data from around one thousand vacancies concluded that the average Account Director salary within the social media discipline grew by a whopping 19% in the first half of 2010 compared to the second half of last year. The average rise in digital industry salaries as a whole was a more modest 3.4% since the second half of 2009.
This follows the creation of more social media roles by big brands such as Sky, Starbucks and O2 and an ever increasing amount of new business within this field.
I should point out that average salaries in social media are still below equivalents elsewhere in the industry, but with this growth rate the balance of power within the marketing mix is certainly shifting in favour of the geek and this is being reflected more and more in the type of services offered by our client base.
Watch this space…