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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

New business blogging – here’s one I prepared earlier

I’m always thinking about blogging:

  • what can I write about that will resonate with marketing agencies?
  • what are my true areas of expertise?
  • what difference can I make to an agency’s new business process, thinking, activation?

I’ve looked back over posts from the distant past and realise that the fundamentals of business development remain constant despite the ever changing landscape of marketing – social media, content management, real-time bidding etc. etc.

So… I’m going to re-post a few of my favourite blogs over the next few weeks up to Christmas (with some updates where needed). They will be new to those of you who didn’t see them the first time and will hopefully act as a timely reminder to those of you who’ve read them before.

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