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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

Learning the role of a new business manager

Alchemis is in the business of New Business and for that you need fresh, vibrant minds that have the eagerness and tenacity to represent your company.


Because they will mould themselves to become an organic extension of your existing team thus being able to sell your offer and put you in front of the right people, generating high quality opportunities for you to secure new business in 2011.

I joined the Alchemis family in June of 2010 with a limited amount of sales experience from a property management company. Daunting? Yes!

I plunged in at the deep end and made the decision to be open minded to whatever came my way. Well, my first months were a complete blur of intense training sessions, learning the marketing lingo, campaign plans and role plays. The buzz on the sales floor from some 12 New Business Managers was enough to make me want to get my first meeting up on the board and until I did, I felt out of my depth and full of doubt in my ability.

Well, that first meeting came and I have not looked back. With the help of Dave our Sales Director, who has been very patient with my incessant questions, I came to realise that the art of ‘selling’ is really rooted in psychology and once I began to understand this suddenly something clicked!

8 months into the job and I have four clients of my own.

It is a testament to the quality of training and the encouragement of my colleagues that I have started to understand how to wear hats for a variety of marketing clients. My numerous hats have included creative clients, a PR agency, a market research agency, a customer management outfit as well as design and digital clients. By gaining solid insight to how these companies operate, their heritage, ethos and ambitions for their business, I am able to put together a campaign strategy to represent them in the most honest and appealing way to potential prospects.

In my experience, I believe that the blueprint for a successful New Business Manager would be one that found the right balance between flair and fluency on the telephone, up-to-date knowledge of the market and sectors they are working within, strong communication with their clients and good time management skills. I can say with confidence that these are attributes found amongst the team at Alchemis and qualities I strive to emulate. So if you want to join a team that encourages you to be the best you can be and rewards you for it, a team that supports, stimulates you and teaches you to think on your feet in any situation then this is the right experience for you and your career. It is certainly a group of people I am happy to continue learning from, socialising with and bouncing ideas off for some time to come!

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