And finally, to my response to number 5 in my list of the 5 most frequently asked business development questions (in my experience):
How will you get to know not only my agency’s offer but the personality of my agency?
A crucial concern for a lot of agency owners, as we are representing their brand on the telephone; a brand which they have often built up over years with a lot of blood, sweat and tears and therefore the last thing they want to happen is for Alchemis to misrepresent them.
I often draw parallels between outsourcing new business and sending your precious child to school. You’ve done a great job in bringing them into this world and giving them the basic skills, but now it’s time to send them to the professionals for the next stage of their development.
All 3 of the working owners of Alchemis are parents (and I’m a recent grandparent too!) so we understand this and take great care to ensure we understand what your agency and your people are all about, as well as obviously getting to grips with your work and your case studies.
We do this through a structured and an intuitive approach to briefing. This involves an initial set up where we discuss your case studies and agree your offer to market and your target prospects – to demonstrate our understanding of your offer, we then write a campaign plan which summaries your key selling points. This is then often followed by an immersion programme which varies from client to client and can involve standing on Waterloo station handing out samples, attendance at relevant exhibitions or simply spending a day at a client’s office. This immersion tends to follow some calling activity, as by then our New Business Managers will have feedback from the market and therefore some informed questions to pose.
Rest assured, we will look after your brand as though it was our own.