I’ve just read the following headlines with interest: ‘The latest IPA/BDO Bellwether report announced growing optimism and confidence alongside increased marketing budgets for 2010 in comparison to last year. Effective marketing & advertising spend will be essential in 2010.’
This is certainly borne out by our experiences at Alchemis during the latter part of 2009 and into 2010. We started seeing an increase in the number of marketing budgets being released around August last year and we experienced a 70% increase in the number of wins for our clients in the second half of the year compared to the first half.
The key phrase for me is ‘effective marketing & advertising’ and those of our clients (typically small-medium sized agencies) who recognise this and who are prepared to develop their proposition to reflect this need are more likely to get in front of key decision makers with budgets.
The signs are that this upward trend will continue, although we remain cautious and work closely with our clients to develop propositions that are most effective in this climate and to focus our activity on those markets where we see the most opportunities.