Interesting commentary from Sir Martin Sorrell on WPP’s 2009 performance, calling it a ‘game of 2 halves’ with a ‘much less worse’ performance from November 2009.
This almost mirrors our experiences at Alchemis, whilst calling marketing decision makers across a wide range of market sectors on behalf of our clients, who represent the full range of creative marketing agencies – except our second half recovery (a bit like Aston Villa at the weekend) began in August 2009.
When I say our recovery, I really mean our clients’ recovery, which actually manifested itself in a 70% increase in the amount of new business we helped our clients win between August – December 2009 compared to the first half of the year.
2010 has seen an even more significant increase with Alchemis helping to generate almost £2.5m worth of new business for our clients already.
These wins can only come from us ensuring that we manage to get our clients in front of the right marketing decision makers at the right time – we do this by combining fresh calls into new prospects and managing the ongoing development of those new relationships on behalf of our clients.
What are your experiences of 2009? Do they reflect WPP’s?