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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

Handing your child over (aka appointing a new business agency)

I was at a meeting yesterday with a really interesting agency (genuinely imaginative, innovative and pioneering; they’ll know who they are if they’re reading this) and one of the most common objections for outsourcing business development to an agency like Alchemis came up.

The objection is similar to the emotional response of passing over your child to someone else (something most parents experience when their child first goes to a childminder or to school). Most of our clients are small-medium sized agencies and are owned and run by a founding partner, therefore handing over responsibility for contacting prospects and articulating their proposition on their behalf can initially prove unsettling. How can I entrust my child to another person? How will they able to put across my offer to prospects when they haven’t grown up with it? See how easily the experiences can get blurred…

The rational response to this is that someone from the outside can add great value to your business/child. We all fondly remember a teacher who made a difference to our lives by pointing us in a direction we hadn’t previously considered or opening our eyes to an author we hadn’t previously read. Run with the analogy and you’ll rationally understand that an outsider (with 23 years experience in this market) can add enormous value to your business, helping to refine your proposition to work in this current marketplace for example.

However, it’s the emotional objection that is the most difficult to overcome, which is why we always insist on our prospective clients meeting our team of New Business Managers prior to appointing us – the only way they will ever truly feel comfortable with handing over their child is by spending time with the childminder.

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