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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

Colour of the year

I’m delighted to say that our accent colour turquoise is Pantone’s colour of the year for 2010 – apparently it’s ‘an inviting luminous hue’.

There is a wonderful quote at the top of the report – Turquoise Transports Us to an Exciting, Tropical Paradise While Offering a Sense of Protection and Healing in Stressful Times.

Whilst I’m not sure that all those thoughts were running through my mind when I selected this particular shade of turquoise, I do love the sentiment behind them.

In fact, I chose this turquoise as it complements our primary colour of brown, although I can see why it would ‘evoke thoughts of healing, tropical waters’

I would also like to thank a few of our creative clients (you know who you are) as I always check my intuitive thought processes with those who really understand colour and branding.

What do you think of the colour of the year?

What does it invoke for you?

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