I’m often asked by prospective and current clients about what makes a good business developer, the assumption often being that it’s all about the gift of the gab.
This couldn’t be further from the truth; effective business development is all about listening and being genuinely interested in your clients’ and your prospects’ challenges, priorities and their marketing and business goals.
Effective salespeople are almost always extremely organised, although not to the exclusion of their passion about their offer or their business. Equally important is the ability to get on the same wavelength as your prospect or client, helping to build a strong working relationship based on both chemistry and trust.
There are no great secrets to effective business development; it’s a relatively straightforward process based on common sense and hard work.
Does anyone else have any tips or opinions?