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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman


Here are a few observations to help you optimise your approach to business development in the current climate. Firstly, it’s really important that we all adhere to government advice and avoid unnecessary face to face contact as a priority. One obvious solution to this is to set up video calls, Zoom meetings etc. An approach … Read More

Ensure you have a clear objective for the phone call, which in this instance is likely to be agreeing and confirming a time and date for a face to face meeting. Prepare thoroughly for the phone call, just as you would for a face to face meeting: Research the person you’re speaking to, look at … Read More

As you are no doubt aware, there is an increasing trend for companies to take their content related functions such as SEO, analytics, data and social media in-house. The insource-outsource argument has always existed and probably always will, so here are a few ways we try and counter this response from prospects and try to … Read More

Over the next few weeks I will be diving into 12 years of data to share some of our insights into the questions we are most often asked by clients. We could go back further still but 12 years gives us: • 2 million calls • 280,000 decision maker conversations Which is a pretty robust … Read More

How do I increase my agency revenue? It’s one questions that gets banded about a lot. Often we hear that the goal of creative, communications or digital agencies is to power through the £1m revenue ceiling and that is a key reason that they are investing in new business to drive that growth. Once through … Read More

A lot of agencies we meet are often concerned about how to open up a cold new business meeting and how to close it effectively. They are most comfortable once the meeting is up and running and they can show and talk through their case studies, but find the beginning and the end problematic. As … Read More

As anyone who may have read any previous blogs of mine might gather, I’ve been at Alchemis for a VERY long time. But prior to that – in the final 6 years of the last millennium in fact – I had a somewhat different role. I used to work in contract publishing. Not just any … Read More

As we move into the second quarter of 2019, new business development and lead generation activities should be well underway for the year. Growing an agency is both challenging and rewarding. We have outlined 7 great ways to grow your agency below: 1) Set some core KPIs around turnover, new clients, extension of current clients, … Read More

With over 30 years’ experience at the sharp end of business development, we have witnessed absolute talent and frankly, downright nonsense when it comes to agencies trying to win new clients. Here are just a few examples of what NOT to do: 1.    Over-promise and under-deliver. Sounds obvious but it’s actually quite difficult to put … Read More

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