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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or email Amanda Francis


As we move into the second quarter of 2019, new business development and lead generation activities should be well underway for the year. Growing an agency is both challenging and rewarding. We have outlined 7 great ways to grow your agency below: 1) Set some core KPIs around turnover, new clients, extension of current clients, … Read More

With over 30 years’ experience at the sharp end of business development, we have witnessed absolute talent and frankly, downright nonsense when it comes to agencies trying to win new clients. Here are just a few examples of what NOT to do: 1.    Over-promise and under-deliver. Sounds obvious but it’s actually quite difficult to put … Read More

After enjoying the hottest summer on record, it’s hard to believe that we are now entering autumn and before you know it winter will be upon us. However, before you get too depressed at the nights drawing in and settle down for evenings binge-watching box sets instead of enjoying BBQs in the garden, there is … Read More

If you’re thinking of running your own events to generate new business, here are a few key tips to consider before starting. Successful events can build your profile, provide great content, as well as acquire new clients. Luckily, Alchemis can help you with all of them! Purpose – you need to be very clear from … Read More

Following my appearance as a speaker at Social Media Week’s event last year on How To Build a £1 Million Agency, I wrote a blog outlining 10 core principles to follow to help you fulfil this. These are simple tips that can be applied to a range of growth objectives for your agency. Specifically they are … Read More

  With over 30 years experience at the sharp end of business development, we have seen the good, the bad and the ugly when it comes to agencies trying to win new accounts. Here are 5 new business clangers that are best avoided in your quest to pick up new clients. 1.  Over promise to … Read More

  I spend a lot of my working life meeting agencies of all sizes, disciplines, profiles and locations. Before these meetings are arranged, our sales team quite often hear the phrase “We don’t need any help with new business” when making an initial approach to an agency. This is sometimes from an in-house New Business … Read More

I was recently one of three guest speakers at Social Media Week, running a session entitled How to build a £1m agency. Constant Contact, a co sponsor of the event, subsequently asked me to run an extended version of this to their partners, with a focus on helping them build their small marketing businesses. The core … Read More

In our experience, the two parts of a new business meeting agencies fear most are the opening and the closing. Once the meeting is in full swing agencies are very comfortable showing and talking through their work and how they’ve helped other clients solve problems. BUT, the opening tends to be awkward as does the … Read More

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