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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

From a new business perspective, it was incredibly encouraging to read that UK companies have revised their marketing budgets upwards for the 3rd successive quarter in the IPA Bellwether Report . Even more encouraging for research agency owners is that the discipline was the top performing category, “reflecting efforts by businesses to better understand the … Read More

In June and July, Alchemis undertook a comprehensive survey to help understand how marketing plans across a whole range of companies and brands in the UK were being affected by the pandemic. We gathered detailed feedback from hundreds of marketing decision makers from a range of B2B and consumer market sectors. In addition, we carried … Read More

Over the next few weeks I will be diving into 12 years of data to share some of our insights into the questions we are most often asked by clients. We could go back further still but 12 years gives us: • 2 million calls • 280,000 decision maker conversations Which is a pretty robust … Read More

As a well-established business development agency with a good spread of clients across the UK, we have noticed an upward trend in the success of Yorkshire based agencies winning new business. With this in mind, we decided to chat to a range of agencies based across Yorkshire, including creative, digital, integrated and specialists (like sound … Read More

In the “good old days” before the internet and when you could leave your front door open and nobody would rob you, you might have been forgiven for thinking that large companies with their fancy brands based in Central London wouldn’t ever consider working with a regional agency in somewhere like Bristol, Birmingham or Sheffield. There … Read More

This is an interesting infographic I came across from Software Advice recently, which looks at the best time to to engage B2B buyers based on analysis from six million unique visitors to their site. Their aim was to discover when B2B buyers perform research on the web, when they convert on a website and the … Read More

According to a recent report from Econsultancy and Adobe, customer experience and mobile are seen as the most exciting business opportunities in 2014. However, do we need this report to tell us that? Isn’t it obvious? And shouldn’t businesses have put these two areas at the forefront of their strategy for at least the past … Read More

Objectives of the survey The objectives of the survey were to identify: Common issues market research agencies face when trying to win new business The best approaches taken to generate new business Changes in the market over the past 5 years Whilst the slant was towards ‘new business we found all the participants willing to … Read More

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