15 years ago, when I was in my relative infancy as an Alchemis employee, I remember a great murmuring resonating through certain parts of the marketing industry and national press. An event was about to happen and its ramifications were so great that they were almost unthinkable to thousands of sales organisations across Britain… Companies … Read More

The latest Bellwether report from the IPA has stated that marketing budget growth hit its slowest rate in three years during the third quarter of 2018. You can read the report here but one major factor seems to be uncertainty over Brexit, with marketers adopting a cautious stance. A few snippets taken from this report claim … Read More

This is a guest blog from our friends at WordUp who provide a range of content marketing and copywriting services for agencies. The past few years have seen brands embrace content marketing like a long lost twin, and they don’t look like letting go anytime soon. Agencies on the other hand continue devoting great effort … Read More

How will GDPR affect your agency’s new business efforts? Like it or not, the new GDPR regulations are just a few months away now. Unless you’ve been living in a cave it is almost impossible to avoid the constant bombardment of information and advice from all directions about what your business needs to do to … Read More

The latest IPA Bellwether report makes for an interesting read, about UK marketers’ digital budgets increasing at their highest rate in a decade. All this sounds encouraging on the surface, but is tempered by words of caution from industry luminaries. It’s certainly relevant and interesting for the range of digital agencies that we help with … Read More

I’ve just celebrated my two year anniversary at Alchemis, a Business Development Agency specialising in the marketing and creative sectors. For me this is a great personal achievement, as anyone who has worked in a sales or new business environment will know that two years in a sales role is practically the equivalent of lawyer … Read More

  Reading Andy Jex’s article in Campaign this week really struck a chord with me. The gist of it was that you shouldn’t ignore “the quiet ones” in your agency, given that people in the marketing and advertising industry are often expected to be (or maybe stereotyped) as extroverts. When it comes to sales, the … Read More

  Unless you have been hiding in a cave for the last few months with no access to any kind of media you will realise that, after tomorrow, we will finally have the decision about our future within the EU (or not). Yes, I honestly do grasp the magnitude of the referendum but I just … Read More

I saw a great graphic doing the rounds on Facebook yesterday which visualised the different search terms Google’s autofill might select, depending on whether you started your search with ‘how can u…’ or ‘how can an individual…’. Both phrases have the same meaning and yet Google associated the abbreviated ‘u’ with searches for rather unpleasant … Read More

  I’ve already written this year about how the UK creative industry continues to grow in importance within the economy. Agencies are forming all the time and of course, the on-going digital revolution has given rise to a new industry/industries within the agency world. However, I have a great concern about the advice that some … Read More