Well here we are in a new decade! I hope you are all feeling bright-eyed and bushy tailed after a significant period of relaxation over the Christmas break? And as is tradition at the start of a new year, I trust you all made some achievable resolutions to improve your lives in 2020? I made … Read More

Business is a busy world. There are so many intricate pieces of the puzzle for success and many of these factors we can’t control easily. However, for those that we can, we need to control well… especially when it comes to new business! In some instances new business can be a fast and cheap environment, … Read More

It seems slightly egomaniacal to write about your own event, but I am going to anyway… it was our inaugural one after all! The focus was on the only 5 ways to grow your agency. However, I want to focus on number one. This was all about the value of your proposition. What does your … Read More

A news story in the paper last week was encouraging the electorate to vote. At the time, Boris was romping ahead in the polls and looked certain to win the majority he craves. However, the article highlighted the danger of electoral complacency, both on the part of the Conservative party, but also for the voters. … Read More

It’s dark for well over an hour before I leave the office. Our local in Soho, The Spice of Life, seems a lot busier than usual with jovial office workers – even on a cold Monday night – as I pop in and wait for the worst of the rush hour crowds to ease before … Read More

Some recent research conducted by Verint Systems in partnership with Opinium Research has revealed a rather distressing trend that suggests both customer loyalty and retention rates are declining. This is based on a sample size of 34,000 consumers worldwide, so by no means an insignificant study. Apparently two thirds of those surveyed are more likely … Read More

We’ve finally reached that time of year… I’ve been watching the clock tick down and counting the days until it happens and at last it is upon us. No more delays. No turning back. Just a group of narcissistic ego-maniacs displaying no morals whatsoever and caring about nothing beyond their own self-preservation and financial gain. … Read More

I was intrigued to read about LG’s cunning plan to partially subsidise the cost of their new smart TVs by placing native ad units in the launch bar. The idea is that a user will click on the ad and either be directed to the advertised program, or to the app store to download the … Read More

I sometimes meet agency owners who are still in the ‘start-up’ phase of their agency’s life cycle. Typically they have worked at larger agencies and decided to set up on their own for a number of reasons, including frustration with a large agency model and/or lifestyle (starting a family, moving out of London etc.). I’ve … Read More

Over the last 10 years or so, a significant proportion of the blogs that have been published on the Alchemis website have been tips and advice on the fundamentals of winning new business. If we break it down into three basic elements of that process it would broadly be: How to set meetings with marketing … Read More