What really matters to B2B customers? It is not always just about the rational in the buying process. People buying agency services may have a range of conscious and subconscious triggers and playing to these may give your agency the edge over another. But what are these and do B2B decisions really go through a … Read More

There are a couple of frequently used adages that anyone in the commercial world will be familiar with: Time is money. You have to speculate to accumulate. Both are proved true time and again. However, linking both together would form what I like to call “The New Business Paradox.” (Note to self – register that … Read More

It’s the Holy Grail.   Phoning someone just at the point they are reviewing or may be considering a new agency or indeed using an agency for the first time. If someone tells you that they can accurately predict this, take it with a pinch of salt or at least question their methodology or criteria. … Read More

What is a good value proposition? Our role in new business development is to help our clients define just that. It doesn’t matter if you are a creative, digital, research or any kind of agency, competition for business is rife and any prospective buyer of your services needs to be able to quickly identify the … Read More

15 years ago, when I was in my relative infancy as an Alchemis employee, I remember a great murmuring resonating through certain parts of the marketing industry and national press. An event was about to happen and its ramifications were so great that they were almost unthinkable to thousands of sales organisations across Britain… Companies … Read More

The latest Bellwether report from the IPA has stated that marketing budget growth hit its slowest rate in three years during the third quarter of 2018. You can read the report here but one major factor seems to be uncertainty over Brexit, with marketers adopting a cautious stance. A few snippets taken from this report claim … Read More

This is a guest blog from our friends at WordUp who provide a range of content marketing and copywriting services for agencies. The past few years have seen brands embrace content marketing like a long lost twin, and they don’t look like letting go anytime soon. Agencies on the other hand continue devoting great effort … Read More

How will GDPR affect your agency’s new business efforts? Like it or not, the new GDPR regulations are just a few months away now. Unless you’ve been living in a cave it is almost impossible to avoid the constant bombardment of information and advice from all directions about what your business needs to do to … Read More

The latest IPA Bellwether report makes for an interesting read, about UK marketers’ digital budgets increasing at their highest rate in a decade. All this sounds encouraging on the surface, but is tempered by words of caution from industry luminaries. It’s certainly relevant and interesting for the range of digital agencies that we help with … Read More

I’ve just celebrated my two year anniversary at Alchemis, a Business Development Agency specialising in the marketing and creative sectors. For me this is a great personal achievement, as anyone who has worked in a sales or new business environment will know that two years in a sales role is practically the equivalent of lawyer … Read More