Some recent research conducted by Verint Systems in partnership with Opinium Research has revealed a rather distressing trend that suggests both customer loyalty and retention rates are declining. This is based on a sample size of 34,000 consumers worldwide, so by no means an insignificant study. Apparently two thirds of those surveyed are more likely … Read More

We’ve finally reached that time of year… I’ve been watching the clock tick down and counting the days until it happens and at last it is upon us. No more delays. No turning back. Just a group of narcissistic ego-maniacs displaying no morals whatsoever and caring about nothing beyond their own self-preservation and financial gain. … Read More

I was intrigued to read about LG’s cunning plan to partially subsidise the cost of their new smart TVs by placing native ad units in the launch bar. The idea is that a user will click on the ad and either be directed to the advertised program, or to the app store to download the … Read More

Over the last 10 years or so, a significant proportion of the blogs that have been published on the Alchemis website have been tips and advice on the fundamentals of winning new business. If we break it down into three basic elements of that process it would broadly be: How to set meetings with marketing … Read More

“Uncertainty” is a word I think I’ve heard used more in the last three years than in the previous 43 that I’ve been on this planet. Not a day goes by now that I don’t see a headline or strapline informing me of the woes of the business world (well, the UK portion of it … Read More

There are a couple of frequently used adages that anyone in the commercial world will be familiar with: Time is money. You have to speculate to accumulate. Both are proved true time and again. However, linking both together would form what I like to call “The New Business Paradox.” (Note to self – register that … Read More

As anyone who may have read any previous blogs of mine might gather, I’ve been at Alchemis for a VERY long time. But prior to that – in the final 6 years of the last millennium in fact – I had a somewhat different role. I used to work in contract publishing. Not just any … Read More

15 years ago, when I was in my relative infancy as an Alchemis employee, I remember a great murmuring resonating through certain parts of the marketing industry and national press. An event was about to happen and its ramifications were so great that they were almost unthinkable to thousands of sales organisations across Britain… Companies … Read More

The latest Bellwether report from the IPA has stated that marketing budget growth hit its slowest rate in three years during the third quarter of 2018. You can read the report here but one major factor seems to be uncertainty over Brexit, with marketers adopting a cautious stance. A few snippets taken from this report claim … Read More

After enjoying the hottest summer on record, it’s hard to believe that we are now entering autumn and before you know it winter will be upon us. However, before you get too depressed at the nights drawing in and settle down for evenings binge-watching box sets instead of enjoying BBQs in the garden, there is … Read More