As most of the country are being confined to their homes for at least the next few weeks, I’m sure I’m not alone in finding there are a very different set of distractions to those faced in the office. My first distraction is the pain in my back as I’ve been sitting on a dining … Read More

Amid all the chaos and misery of Coronavirus outbreak, not just in UK but across half the planet, there have been a couple of positive points that have struck me. Firstly, the sheer speed that so many companies have been able to adapt and continue operating with a remote workforce. Secondly, the tenacity of those … Read More

Earlier this week, as I popped into Scribbler to buy a birthday card for my brother, I was reminded in no uncertain terms that Eros is second only to Father Christmas when it comes to the pecking order of the greetings market. The shop was packed with hordes of customers blocking the aisle, no doubt … Read More

Business development in the agency world can be a pretty tough racket at times. It will often require the seller to convince the buyer to take a leap of faith. In many cases, you are effectively trying to put across the case for buying into a “new idea” and this may feel like a step … Read More

Well here we are in a new decade! I hope you are all feeling bright-eyed and bushy tailed after a significant period of relaxation over the Christmas break? And as is tradition at the start of a new year, I trust you all made some achievable resolutions to improve your lives in 2020? I made … Read More

It’s dark for well over an hour before I leave the office. Our local in Soho, The Spice of Life, seems a lot busier than usual with jovial office workers – even on a cold Monday night – as I pop in and wait for the worst of the rush hour crowds to ease before … Read More

Some recent research conducted by Verint Systems in partnership with Opinium Research has revealed a rather distressing trend that suggests both customer loyalty and retention rates are declining. This is based on a sample size of 34,000 consumers worldwide, so by no means an insignificant study. Apparently two thirds of those surveyed are more likely … Read More

We’ve finally reached that time of year… I’ve been watching the clock tick down and counting the days until it happens and at last it is upon us. No more delays. No turning back. Just a group of narcissistic ego-maniacs displaying no morals whatsoever and caring about nothing beyond their own self-preservation and financial gain. … Read More

I was intrigued to read about LG’s cunning plan to partially subsidise the cost of their new smart TVs by placing native ad units in the launch bar. The idea is that a user will click on the ad and either be directed to the advertised program, or to the app store to download the … Read More

Over the last 10 years or so, a significant proportion of the blogs that have been published on the Alchemis website have been tips and advice on the fundamentals of winning new business. If we break it down into three basic elements of that process it would broadly be: How to set meetings with marketing … Read More