After the extremely challenging conditions of 2020, there seems to be a lot more for marketers to smile about moving forward, as the UK economy is set to grow at its fastest rate for 70 years. Whilst the caveat to this is that we will only be back to pre-pandemic levels, the speed of the … Read More

The recent Back-To-Work Survey by Campaign is a pretty interesting read. It shows that the overwhelming majority of the largest UK agencies do not intend to reduce their office space as a result of Covid-19 and a couple of the main reasons for this struck a chord with me. One viewpoint from the survey was … Read More

As we hit the 6 month mark since lockdown was first introduced in the UK and with a second wave of the virus looking inevitable, what are the threats to new business and how can agencies mitigate these? Back in March and April the pandemic caused an unprecedented shock to the economy. It would be … Read More

We are currently living in unprecedented times. Covid-19 has caused the worst economic dip for at least a century and the effects of this disruption are being felt across the entire planet. For some agency owners, this difficult environment may have them thinking that the best thing to do is focus solely on their existing … Read More

In the world of marketing and creative agencies, it would be a fair assumption to say that a decent sized client account will likely have a significant price tag attached to it. Typically, we would expect most clients of the agencies we work with to spend anywhere between £30K-£150K a year each. And whilst the … Read More

If you type the phrase “lead generation agency” into Google, you may (or may not) be surprised to find that you get 312 million results. That’s a lot of data to sift through by anyone’s standard (except maybe Google itself). So what do we mean by lead generation? The spectrum here is pretty vast, but … Read More

As most of the country are being confined to their homes for at least the next few weeks, I’m sure I’m not alone in finding there are a very different set of distractions to those faced in the office. My first distraction is the pain in my back as I’ve been sitting on a dining … Read More

Amid all the chaos and misery of the Coronavirus outbreak, not just in the UK but across half the planet, there have been a couple of positive points that have struck me. Firstly, the sheer speed that so many companies have been able to adapt and continue operating with a remote workforce. Secondly, the tenacity … Read More

Earlier this week, as I popped into Scribbler to buy a birthday card for my brother, I was reminded in no uncertain terms that Eros is second only to Father Christmas when it comes to the pecking order of the greetings market. The shop was packed with hordes of customers blocking the aisle, no doubt … Read More

Business development in the agency world can be a pretty tough racket at times. It will often require the seller to convince the buyer to take a leap of faith. In many cases, you are effectively trying to put across the case for buying into a “new idea” and this may feel like a step … Read More