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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or Email Jim Piper or David Newman

  How do you target the mobilisers in B2B decision making? It used to be fairly straightforward. You’d find a senior decision maker, identify current activities, challenges and goals, construct a pitch around that and arrange a meeting. Follow that up with a proposal and business could be done. Over simplified, probably, but in fact, … Read More

New marketing tools in the wrong hands are just plain dangerous. This was the title of a post on the Secret marketer from Marketing Week back in July. It got me intrigued, as I am interested by new tools and methods of prospecting for new business. I should be as that is what we do. … Read More

As part of our Alchemis infographics series, this one demonstrates the very basics of the relationship between the  new business agency and its clients. Picture the scenario: You have budgeted for a significant amount of money and taken the bold step of handing over a core business activity to an outside company. However, generating new … Read More

This is an interesting infographic I came across from Software Advice recently, which looks at the best time to to engage B2B buyers based on analysis from six million unique visitors to their site. Their aim was to discover when B2B buyers perform research on the web, when they convert on a website and the … Read More

This originally appeared on the SCi website and is a great infographic showing how human interaction, such as a phone call or meeting, can accelerate business development in B2B marketing with vastly increased customer order values. Obviously we are great believers in the power of human interaction to generate new business and this infographic is … Read More

We have often been asked about business development in the United States. Can we contact companies and prospects in the US? Is there a difference in calling in the US? Do we know of an agency similar to Alchemis in the US? The answer to question 1 is yes and we have done a lot … Read More

New business is a game, a very serious game that can make or break an agency. Get it wrong and it can be expensive and ineffectual. Get it right and it can drive an agency upwards and, as a business owner, achieve your company and personal goals. Hopefully the recommendations and referrals will keep coming … Read More

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