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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or email Amanda Francis

It’s the Holy Grail.   Phoning someone just at the point they are reviewing or may be considering a new agency or indeed using an agency for the first time. If someone tells you that they can accurately predict this, take it with a pinch of salt or at least question their methodology or criteria. … Read More

What is a good value proposition? Our role in new business development is to help our clients define just that. It doesn’t matter if you are a creative, digital, research or any kind of agency, competition for business is rife and any prospective buyer of your services needs to be able to quickly identify the … Read More

  How do you target the mobilisers in B2B decision making? It used to be fairly straightforward. You’d find a senior decision maker, identify current activities, challenges and goals, construct a pitch around that and arrange a meeting. Follow that up with a proposal and business could be done. Over simplified, probably, but in fact, … Read More

New marketing tools in the wrong hands are just plain dangerous. This was the title of a post on the Secret marketer from Marketing Week back in July. It got me intrigued, as I am interested by new tools and methods of prospecting for new business. I should be as that is what we do. … Read More

As part of our Alchemis infographics series, this one demonstrates the very basics of the relationship between the  new business agency and its clients. Picture the scenario: You have budgeted for a significant amount of money and taken the bold step of handing over a core business activity to an outside company. However, generating new … Read More

This is an interesting infographic I came across from Software Advice recently, which looks at the best time to to engage B2B buyers based on analysis from six million unique visitors to their site. Their aim was to discover when B2B buyers perform research on the web, when they convert on a website and the … Read More