If you’re thinking of running your own events to generate new business, here are a few key tips to consider before starting. Successful events can build your profile, provide great content, as well as acquire new clients. Luckily, Alchemis can help you with all of them! Purpose – you need to be very clear from … Read More
The latest IPA Bellwether report makes for an interesting read, about UK marketers’ digital budgets increasing at their highest rate in a decade. All this sounds encouraging on the surface, but is tempered by words of caution from industry luminaries. It’s certainly relevant and interesting for the range of digital agencies that we help with … Read More
Following my appearance as a speaker at Social Media Week’s event last year on How To Build a £1 Million Agency, I wrote a blog outlining 10 core principles to follow to help you fulfil this. These are simple tips that can be applied to a range of growth objectives for your agency. Specifically they are … Read More
With over 30 years experience at the sharp end of business development, we have seen the good, the bad and the ugly when it comes to agencies trying to win new accounts. Here are 5 new business clangers that are best avoided in your quest to pick up new clients. 1. Over promise to … Read More
I spend a lot of my working life meeting agencies of all sizes, disciplines, profiles and locations. Before these meetings are arranged, our sales team quite often hear the phrase “We don’t need any help with new business” when making an initial approach to an agency. This is sometimes from an in-house New Business … Read More
I was recently one of three guest speakers at Social Media Week, running a session entitled How to build a £1m agency. Constant Contact, a co sponsor of the event, subsequently asked me to run an extended version of this to their partners, with a focus on helping them build their small marketing businesses. The core … Read More
I was kindly asked by our friends at Page and Page, who did our fabulous recent rebrand and website, to the Drum Dream Awards on Monday night. They were one of 3 shortlisted in the Publications Offline category and although they didn’t win, they were very proud to be shortlisted, especially as they’ve only been going … Read More
In our experience, the two parts of a new business meeting agencies fear most are the opening and the closing. Once the meeting is in full swing agencies are very comfortable showing and talking through their work and how they’ve helped other clients solve problems. BUT, the opening tends to be awkward as does the … Read More
Another chapter in our series of infographics. Here we show 10 key factors to consider in order to run a successful business development campaign. These are the basic steps to take – feel free to comment on others that you think are essential.
As part of our series of infographics, this one sets out 5 handy hints for developing an effective new business strategy. However else you plan your business development strategy, you should always consider these essential factors!