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News & Views from Alchemis

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Call us for a chat on +44 (0)20 7836 3678 or email Amanda Francis


Ensure you have a clear objective for the phone call, which in this instance is likely to be agreeing and confirming a time and date for a face to face meeting. Prepare thoroughly for the phone call, just as you would for a face to face meeting: Research the person you’re speaking to, look at … Read More

As you are no doubt aware, there is an increasing trend for companies to take their content related functions such as SEO, analytics, data and social media in-house. The insource-outsource argument has always existed and probably always will, so here are a few ways we try and counter this response from prospects and try to … Read More

Effective new business and sales campaigns are often a challenge. In the UK’s crowded, hyper-competitive market place how can you cut through the noise and reach the right clients? What is the best way to engage and convert them to drive predictable revenues for your business? How can you fast track all of this to … Read More

I sometimes meet agency owners who are still in the ‘start-up’ phase of their agency’s life cycle. Typically they have worked at larger agencies and decided to set up on their own for a number of reasons, including frustration with a large agency model and/or lifestyle (starting a family, moving out of London etc.). I’ve … Read More

A lot of agencies we meet are often concerned about how to open up a cold new business meeting and how to close it effectively. They are most comfortable once the meeting is up and running and they can show and talk through their case studies, but find the beginning and the end problematic. As … Read More

As we move into the second quarter of 2019, new business development and lead generation activities should be well underway for the year. Growing an agency is both challenging and rewarding. We have outlined 7 great ways to grow your agency below: 1) Set some core KPIs around turnover, new clients, extension of current clients, … Read More

With over 30 years’ experience at the sharp end of business development, we have witnessed absolute talent and frankly, downright nonsense when it comes to agencies trying to win new clients. Here are just a few examples of what NOT to do: 1.    Over-promise and under-deliver. Sounds obvious but it’s actually quite difficult to put … Read More

If you’re thinking of running your own events to generate new business, here are a few key tips to consider before starting. Successful events can build your profile, provide great content, as well as acquire new clients. Luckily, Alchemis can help you with all of them! Purpose – you need to be very clear from … Read More

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