Dan Shearman, one of our most experienced New Business Managers, has spent every spare waking minute recently organizing a phone photography exhibition in aid of London based charity Kids Company.

Running from the 29th November through to the 3rd December, it will be held at The Gallery on the Corner, Battersea Park. Admission is free to the general public, but any donations to the charity will be most welcome.

The opening night will be Monday 28th November from 6.00pm onwards and there will be an auction night on Friday 2nd December from 6:30pm - with none other than yours truly as the auctioneer- where some celebrity phoneography along with top work from the exhibition will be sold to raise money for Kids Company.

If you would like to attend either of these nights please send an email to info@createhive.org with subject header – “Auction night” or “Opening night” (or both if you can make it) along with your name and company name.

It’s in support of an amazing charity reaching 14,000 children across London providing practical, emotional and educational support to vulnerable inner-city children and young people, in particular those with severe emotional, behavioural and social difficulties, resulting from significant experiences of trauma and neglect.

Please feel free to bring along friends and partners and do forward this invite on to everyone and anyone, the more support the better!

Thanks, and I hope to see you there!

 For further details on the exhibition please click here.

Being a life-long West Ham fan, I read with a huge amount of resentment and bitterness about Tottenham’s latest cunning plan to make more money last week. Not content with having one sponsor, they’ve only gone and got themselves a second one – just for cup and European games.

Why didn’t West Ham think of that? Aside from the fact that we’re not in Europe, will no doubt get knocked out of the Carling Cup by Oxford United tonight and possibly of the FA Cup by, hmmm… let’s say Bolton in the fourth round, it seems to be a pretty good idea to generate more revenue for clubs in these tough times for the beautiful game.

Realistically, this brainwave will mainly suit the bigger, more successful clubs as the additional sponsors would have to feel they were getting enough exposure for their money and therefore a decent run in these competitions. But why not extend the idea even further to have a separate sponsor for home and away kits?

Logic would dictate that this will result in one of the following outcomes:

either the floodgates will open for the marketing departments of companies not currently represented to get their brand names splashed across the kits of other top-flight clubs in some way, shape or form;

or existing sponsors will up their money to retain exclusivity across all competitions.

The other scenario is that brands won’t play ball at all – but I suspect the lure of all that publicity will be too great and there will always be someone who will jump in to fill their shoes.

And let’s not forget the replica kit sales – 4p to make, £40 to buy and now you not only need home and away, but also the limited edition Champions League, FA Cup and Carling Cup version. All revenue for these cash-strapped clubs!

Come to think of it, why stop at football – there are plenty of other televised sports to target too.

I suspect there will be a window of opportunity opening for affiliate marketers and sponsors following Tottenham’s tactics and my advice to agencies is to hit those phones now – or better still get the longest established (and best) new business agency to do it on your behalf!

PS – for any Spurs fans reading this, check out http://www.dearmrlevy.com – it’s a cracking site.